Architectural Lighting Design

International video conference: Light for the retail environment

In a period where companies and their products have become more indistinguishable, corporate identity is not solely restricted to graphic design any longer, but aspects such as architectural lighting have started to play an increasingly important role for branding. The students of the course "Light as a symbol of identity" presented different design concepts which they evaluated in an international online survey. The online video conference was conducted in cooperation with the Penn State University and Prof. Kevin Houser from the Department of Architectural Engineering was the guest critic. The international attendees submitted their comments and questions to the online chat and received the answers from the students in the discussions and the chat.